We are a strategy advisory firm that offers integrated brand management services including strategy, branding, design, digital and communication.

The drive to make an impact for our friends (our clients) by helping them transform their business, drive growth and improve their communities shapes our thinking and action.

We design for change.

This philosophy serves as our guiding principle to structure, orchestrate and deliver sustainable results.

We commit to bridging the gap between what is and what can be. To create brands, author stories and engage communities in a connected world.

Industries

Tourism
Healthcare
Agribusiness
Dentistry
FMCG
Infrastructure
Infotech
Real-estate
Education
Governement
Fashion
Entertainment
Mergers & Acquisitions
Genetics

  • Consult

    Brand Management

    • Brand Strategy Development &
      Management
    • Brand Assets & Systems
    • Internal Brand Culture Definition &
      Management
    • Brand Performance Management
    • Digital Brand Strategy &
      Management

    Marketing Advisory Services

    • Strategic Marketing &
      Communication Planning and
      Management
    • Planning & Management
    • Market Research & Intelligence
    • Loyalty & CRM Strategy &
      Management
    • Digital Media & Activation Strategy
    • Social Media & PR Strategy
    • Event Planning & Management

    Sales & Revenue Management

    • Business Assessment &
      Planning Workshops
    • Revenue Optimisation Strategy & Implementation
    • Rate Parity &
      Pricing Strategy
    • Annual Sales Strategy (Planning,
      Implementation & Management)
    • Trade Contracting Support
    • Trade Show Representation &
      Road Shows
  • Create

    Branding

    • Naming & Etymology
    • Brand Identity
    • Brand Guidelines & Manuals
    • Brand Assets

    Integrated Design Studio

    • Graphic Design
    • Sales & Marketing Collateral
    • Operational Collateral
    • Digital Assets & Websites
    • Product Design & Packaging
    • Way-finding & Navigation
    • Digital UI/UX Design
    • Social Media Assets
    • Conceptual Design

    Communication Asset Creation

    • Content Creation
    • Films
    • Advertising Campaigns
    • Digital & Online
    • Print Advertising
    • Radio Advertising
    • Social Media Assets
    • TVCs
    • Sales & Marketing Collateral
  • Communicate

    Activation & engagement

    • Integrated Communication
      Campaign Development & Management
    • Sales Support & Market Activation
    • Trade & Industry Engagement
    • Social Media Management
    • CRM & Loyalty

Clients

India
Access Consulting
Alvizia Healthcare
Asentado
Ayurvet
Century Bags
Dairyman
Director’s Loop
Ethicus Fashion
GallusGen Animal Genetics
GoodHands
Hanes
Holiday IQ
IndiQube
Indraprastha Real Estate
Jiva Sciences (Bioengineering)
Make My Drink
Make My Estate
Mantri Developers
Mu Sigma
NextGen InVitro Diagnostics
One Step Up Education
Pico Foods
Planet Kids
Primus Senior Care & Living
QNu - Quantum Security Services
Sapience Agribusiness
Stratadigm Banking Services
The Cotton Trial
The Outfit - Functional Fitness
Thoughtworks Ltd
Tropical Animal Genetics
Tropical Bovine Genetics
TVS Motor Company
Ultimate Drive
Wipro Ltd
Wipro Digital
Singapore
Alegra Shoes
Eurosports Global
Hatten International
Tribe Tours
Bleuet Connections
Jeroboam Wines
Youfirst Digital
Ultimate Drive
We-Verkz
USA
Asimetrix Inc
Dodo Payment Services Inc
Dodo POS Services Inc
Smart Woman Inc
Sophiance Inc
Colombia
Alura Animal Health & Nutrition
Premex Inc
Sri Lanka
Mackly Sleepwear Ltd
UK
Geans Dental
Japan
Rakuten Inc
Netherlands
Safari Sharing

Team

  • Prashant Kumar

    Consulting Partner & Co-Founder

    Prashant, is a strategist who loves technology.

    He has worked with several MNCs, such as Lockheed Martin, Lucent Alcatel, Eli Lilly & Company and Temasek Holdings.

    He has led and managed a diverse portfolio of businesses in aviation, telecommunications, pharmaceuticals and FMCG before starting his first company in enterprise mobility in Singapore. Prashant has extensive retail experience and was responsible for launching various consumer brands such as Danone range of dairy-products, CP Chicken and Very Berry frozen berries across India.

    He sold his previous firm to start FREO with Prem.

    Prashant is an Alumnus of Harvard Business School and The University of Birmingham, UK.

    Prashant heads Business and Strategy in FREO.

  • Prem Kishore

    Consulting Partner & Founder

    Prem is a designer who seeks problems to solve.

    Prior to founding FREO, Prem spent a decade in advertising at Ogilvy and McCann. He then took on the illustrious role of heading design in Hungry & Foolish between 2009 and 2012.

    Over his career, he has accumulated a formidable portfolio of achievements that has solidified his status as a creative protagonist winning several advertising awards – Webby India, Abby, National PinkSlip and Kyooruis D&AD. His work has also been featured in 50 of McCann’s best creative showpieces.

    Prem’s clients have included consumer brands like TVS Apache, Sify, Nalli, Britannia, Starcity, AIM, Mangaldeep, BSA Foldman, MetLife, GoodDay, Little Hearts and Ethicus. He has also helped build brand-communities for MuSigma and Thoughtworks to name a few.

    Prem is an Alumnus of the Lawrence School, Lovedale and Loyola College,Chennai.

    Prem heads Design in FREO.

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